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••.Arizona State University .
••.••.Associate Professor,Faculty of Commerce,The University of Manitoba.
Almost all methods of analysis rely upon general industry 'irules of thumb" calculations for analysis.These guidelines range from the ap\x1fplication of a gross income multiplier to determine "rate of return" on a project to simplistic calculations of a "rate of return" based upon the anticipated results of the first year of the project's life.Almost no analytical methods employ present value calculations.
Virtually no methods of analysis advocated in the literature or utilized by the industry apply sophisticated computational techniques or statisti\x1fcal tests of validity which are readily available today.
••.Arizona State University .
••.••.Associate Professor,Faculty of Commerce,The University of Manitoba.
Almost all methods of analysis rely upon general industry 'irules of thumb" calculations for analysis.These guidelines range from the ap\x1fplication of a gross income multiplier to determine "rate of return" on a project to simplistic calculations of a "rate of return" based upon the anticipated results of the first year of the project's life.Almost no analytical methods employ present value calculations.
Virtually no methods of analysis advocated in the literature or utilized by the industry apply sophisticated computational techniques or statisti\x1fcal tests of validity which are readily available today.
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