问题描述:
英语翻译
Traditional holidays,vacation periods,mythology,work schedules,use of color,purchase decision makers,gender roles,standard buying patterns,age demographics,views on foreign merchandise,and family structure all dictate to some degree how goods and services are consumed.Marketers must also be informed about customary behaviors; as such knowledge will be vital during negotiations.Understanding the motivations of counterparts when cutting a deal may well is the key factor in a successful contract negotiation .Knowing when to bow,shake hands,or make a toast may not change the quality of your product,but it will keep you no good terms with the marketplace until you have a chance to sell.
EXAMLIE:When first-hand information would have helped:”Nine Lives Cat Food” has never sold well in Hispanic cultures .They believe their cats have only seven lives!
Traditional holidays,vacation periods,mythology,work schedules,use of color,purchase decision makers,gender roles,standard buying patterns,age demographics,views on foreign merchandise,and family structure all dictate to some degree how goods and services are consumed.Marketers must also be informed about customary behaviors; as such knowledge will be vital during negotiations.Understanding the motivations of counterparts when cutting a deal may well is the key factor in a successful contract negotiation .Knowing when to bow,shake hands,or make a toast may not change the quality of your product,but it will keep you no good terms with the marketplace until you have a chance to sell.
EXAMLIE:When first-hand information would have helped:”Nine Lives Cat Food” has never sold well in Hispanic cultures .They believe their cats have only seven lives!
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